Amee Ramkumar Barchha is a fourth-generation entrepreneur and the Family Estate Planner & Marketing Lead at Vikalpa Finvest, part of the Ashok Group, Rajkot.

She specialises in estate planning, will writing, and family succession planning in Rajkot and Gujarat — helping families across India and globally secure their wealth, protect their assets, and transition their legacy with clarity and confidence.

As Marketing Lead, Amee drives Vikalpa Finvest's brand presence and client communication across digital and traditional platforms — making financial planning, wealth management, and investment advisory accessible and relevant to modern families across Rajkot, Gujarat, and global NRI communities.

A passionate advocate for women's financial independence, Amee co-founded Vikalpa Shakti — a women's financial literacy and empowerment initiative in Gujarat that has already reached 650+ women and aims to touch 1,00,000 lives across India.

She holds a specialisation in Family Business Management from Ahmedabad University and is currently pursuing her PhD from the Entrepreneurship Development Institute of India (EDII), Ahmedabad — one of India's most prestigious institutions for entrepreneurship research. She is also a recipient of the Luminary Award for leadership and entrepreneurship.